Search Engine Optimisation Process
SEO-Optimisation.com

It doesn't do a lot of good to have a dynamite web page if no one can find it.  If generating leads and having new prospects and clients find you via search engines is important to your cause or business, then search engine optimisation is an essential ingredient of your web marketing efforts for improving search engine ranks.

SEO optimisation Rule #1:  If you are targeting the wrong search phrases and keywords your web will not connect with the searchers you want.  That's why we do extensive research using the services of the best internet search word database on the planet: Wordtracker.  If you want to do your own keyword research, you certainly can.  We can also teach you how to most effectively use Wordtracker.  This will save you time, save you money and improve your understanding of the results.

SEO optimisation Rule #2:  Search Engine optimisation is mostly about words.  Search engine robots and spiders read words.  Search engines are trying to determine what each page in your web is about.  If your page reads as a mixed message, a little of this and a little of that, you won't get high rankings.  The more specifically each page focuses on a specific subject, the better your chances to achieve high rankings.

Search on Google for SEO project process and read the page in RonCastle.com.

The search engine optimisation process to improving search engine ranks involves:

• Collaborating on your intended market strategy and market targets to determine appropriate keywords for search engines.

• Researching those keywords to find keyword phrases that include your market strategy, as well as researching similar phrases that have a low KEI (keyword efficiency index), an analytical method that indicates search phrases that have low competition from other web pages on the internet. These statistics are developed by from roughly 400 million web searches during the past 60 days, data collected by Wordtracker from Metacrawler and Dogpile with statistical analysis from StatMarket. With this information we can determine with surprisingly close accuracy the number of past and potential future searches for your phrases every 24 hours, which is an important indicator of current market interest and potential for your products and services. All of this information will be presented to you in Excel format for your review.  Your education is part of our process.  Educated clients make wise decisions.

• If your web site is already on the internet, we will perform careful analysis of whatever search engine ranking success you may already have.  The strategy is to preserve whatever good search engine ranks you have and to improve search engine ranks from good to better.

• Web design consultation and optimisation: Making sure your site has no traps that will prevent spiders and robots from properly indexing your site.

• Making web usability recommendations for changes to your current web for programming methods or navigation structure that may prevent search engine success.  For example, splash pages and webs done in Flash are loathed by the most important search engines.  Webs programmed in frames have problems being properly or adequately indexed without special attention.

• Using the above information to structure your page titles, descriptions and write keyword rich page copy that tells your story in an acceptable way for your readers as well as for search engines. SEO copywriting for the web is different from any other type of copywriting. If you want to be found, writing for search engines is a must. The writing may not be as eloquent as the present copy on your web. Or, it may be better!  Eloquence should be the primary focus of PDF downloads or print catalogs. Search engines should be the primary effort of your web copy.

• For a new web, making search engine submission and registration to key engines.

• Making recommendations regarding linking with appropriate partners to build your traffic and PageRank.

• Providing a regular maintenance schedule to monitor, modify and improve your rankings.

• Providing ongoing periodic search phrase research to detect changes in search trends and identify new target opportunities.

Contact us for details on how we can put our SEO services to work for you.

See some great SEO tools and SEO resources here.

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